ARHT Media Inc. has announced an agreement to install 10 CAPSULE holographic displays at Indian cinema operator PVR’s movie theatres. Four locations are expected to be installed in 2022 and 6 additional locations in the first quarter of 2023. PVR is known throughout India for technological innovation and facilitating unique and memorable experiences for their viewers. As the first cinema operator in India to offer holographic 3D experiences to audiences, the company is building on this legacy. The technology will allow PVR audiences to get up close to live and pre-recorded hologrammatic versions of their favorite movie stars in cinema foyers across the country. The CAPSULE technology also enables consumers to play interactive 3D trivia games, access behind-the-scenes footage and unique content and turn themselves into a hologram for a truly unique photo opportunity. The investment marks a significant commitment from PVR to enhancing the theatrical cinema-going experience.

Read the full press release here: ARHT Media announces at CineAsia the sale of 10 CAPSULE Holographic Displays to India’s Leading Cinema Operator PVR